Ellevest was built by women, for women. The financial industry wasn’t. With a mission to get more money in the hands of women, I worked as a Brand Designer to make money visual. I led the design/editorial for the online magazine, working with our copywriter to produce new magazine art weekly, shared across social media and email newsletters. My goal in these pieces was to provide a capturing visual to the reader that would provide a view into the article and a better understanding of various financial topics.
For campaign work, I partnered with the Art Director to moodboard, concept, and work on set/ in house during campaign shoots, later used for various marketing and ads.