For the launch of Pixel 6, we leaned into the incredible advancements of Material You, the new user interface for Pixel. As the phone that truly adapts to you, we are made sure that all the creative reflected the individuality of our users.
Responsibilities included collaborating with a team of art directors, designers and writers through the ideation phase; presenting the concept to key stakeholders for approval; and working cross-functionally to create consistency across multiple channels (digital, retail, advertising).